PRIVACY POLICY

At Singaportal (Pte.) Limited (“PORTAL,” “we,” “us,” or “our”), we design the space between journeys. In managing our digital platforms, hardware interfaces, and physical pop-up nodes, we treat your personal data with the same intentionality, visual calm, and structural discipline that defines our architectural philosophy.

This Privacy Policy explains how we collect, use, disclose, and protect your personal data when you visit our website, interact with our proprietary portable hardware units (POPPS), engage with our modular retail concepts (The Porthole), or utilize our consultancy and cloud-integrated services. This policy is governed by the laws of Singapore, specifically the Personal Data Protection Act 2012 (PDPA).

1. Personal Data We Collect

We only collect data that is essential to delivering seamless, human-centered intermodal experiences. Depending on how you interact with the Singaportal ecosystem, we may collect:

  • Identity and Contact Data: Your name, email address, telephone number, job title, and company name when you submit an inquiry, request a scoping brief, or engage our consultancy services.

  • Interaction and Experience Data: Travel preferences, behavioral data, and interaction metrics gathered when utilizing our digital-physical prototypes (such as the POPPS processing screens or "Fortune" boarding pass modules).

  • Technical and Telemetry Data: IP addresses, browser types, location data, and device identifiers captured via our cloud-native environment.

  • Olfactory and Sensory Feedback: Aggregated, non-identifiable data collected during behavioral studies at our physical design labs or retail activations to optimize passenger environment quality.

2. Purposes of Collection, Use, and Disclosure

Singaportal does not trade, rent, or mass-market your personal data. We process your information strictly for the following outcome-driven purposes:

  • Service Delivery: Executing our project engineering, intermodal design consultancy, and fulfilling contract obligations with aviation and hospitality stakeholders (e.g., SITA).

  • Ecosystem Optimization: Refining the UI/UX wireframes, ergonomic layouts, and hardware-software integration of our POPPS units.

  • Communication & Interaction: Responding to business development inquiries, managing regional site surveys, and distributing updates on our "Portal" network.

  • Legal & Regulatory Compliance: Meeting statutory record-keeping requirements under Singapore law or executing data governance protocols during institutional security audits.

3. Data Protection and Cloud-Native Security

As a boutique engineering consultancy, we enforce an enterprise-grade digital defense.

Security Infrastructure Note: All data processed by Singaportal is hosted and secured at the infrastructure level using Microsoft Azure cloud environments (including Azure IoT Hub and secure SQL architectures), utilizing industry-standard encryption, multi-factor authentication (2FA), and geo-redundant data backup.

We maintain a strict internal Data Governance and Edge Telemetry Incident SOP managed by our internal technology team. In the highly unlikely event of a known or suspected data breach impacting institutional frameworks, notifications will be routed to relevant stakeholders and authorities in accordance with statutory timelines.

4. Disclosure and Cross-Border Data Transfers

To support our accelerating regional pipelines, your personal data may occasionally be accessed by or transferred to trusted partners outside Singapore (such as vendors, cloud nodes, or aviation project sites in the Middle East and APAC regions).

Whenever cross-border transfers occur, Singaportal ensures that the receiving party provides a standard of protection to the personal data that is comparable to the protection under the Singapore PDPA. This is managed via enforceable corporate data agreements and cloud-native end-to-end security configurations.

5. Cookies and Digital Analytics

Our website utilizes minimalist digital tracking tools and cookies to maintain a "clean vibe" and optimize loading performance.

  • Essential Cookies: Required for technical navigation and server safety parameters.

  • Analytical Cookies: Used strictly to evaluate passenger behavioral trends on our platforms, allowing us to build smoother digital journeys.

You can configure your browser to block or alert you about these cookies, though some portions of our specialized studio interfaces may lose functionality as a result.

6. Retention of Personal Data

We retain your personal data only for as long as it is necessary to fulfill the creative or legal purposes for which it was collected, or as required by applicable Singapore laws. When personal data is no longer relevant to our operational milestones or legal requirements, it is permanently purged or anonymized within our Azure servers.

7. Your Rights (Access, Correction, and Withdrawal)

Under the Singapore PDPA, you possess complete autonomy over your data capital. You have the right to:

  1. Request access to a record of the personal data we hold about you or information on how it has been used.

  2. Request corrections to any errors or omissions in your personal data records.

  3. Withdraw your consent to our continued collection, use, or disclosure of your data at any time.

8. Data Protection Officer (DPO) Contact

To exercise your rights, submit a grievance, or ask any structural questions regarding our data architecture, please contact our designated Data Protection Officer:

  • Attention: Data Protection Officer (Corporate Secretarial & Administrative Dept.)

  • Company: Singaportal (Pte.) Limited

  • Corporate Hub: Paya Lebar Square, Singapore

  • Email: admin@portal.aero